1970
The First LOVE cards

In 1970, Yves Saint Laurent designed the first in a series of greeting cards in poster form that he would send his friends, collaborators, and clients annually until 2007.

Every year, Saint Laurent adopted a new color palette and created an image using collage, drawings, and gouache. The leitmotif of every card was the word “LOVE.” Many of the cards were inspired by Morocco, where Saint Laurent frequently created them. Others paid tribute to Georges Braque, Jean Cocteau, Andy Warhol, and Henri Matisse. 

Galerie