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1961
A Logo Designed by Cassandre

Related to Haute Couture House

In 1961, Yves Saint Laurent and Pierre Bergé asked the graphic designer Cassandre to design the house’s logo.

Born to French parents in Ukraine, Adolphe Jean Marie Mouron, who adopted the pseudonym Cassandre, was one of the world’s greatest graphic designers during the interwar period. He was appreciated for his synthetic, geometrical style and was sought after by major names, such as Christian Dior.

For Yves Saint Laurent, he created a monogram of three simple intertwined initials, which was elegant and modern just like the young man.

Galerie

Logotype for the Yves Saint Laurent haute couture house created by the artist Cassandre (1901-1968) when the house was founded in 1961., © Musée Yves Saint Laurent Paris
Logotype for the Yves Saint Laurent haute couture house created by the artist Cassandre (1901-1968) when the house was founded in 1961.
© Musée Yves Saint Laurent Paris