Launch of the Fragrances rive gauche and Pour Homme

In 1971, Yves Saint Laurent launched two new fragrances: rive gauche for women and Pour Homme for men. Both were meant to be bold, but Pour Homme caused a scandal when Saint Laurent decided to pose naked for the promotional photo taken by Jeanloup Sieff.

It was just a provocation on the part of Yves Saint Laurent. The picture didn't specifically target the gay population, even though it resonated strongly among them. In any case the photo was hardly published at the time. Just barely in the French press. It was only much later on that it became an almost mythical icon.

Pierre Bergé, cited in Dutch, 1997.

 Six years later, the fragrance Opium would cause a new scandal.