1981 - 1982
Kouros Fragrance

In 1981, Yves Saint Laurent launched Kouros, “the scent of gods,” which corresponded with the 1980s codes exalting the virility of men. Saint Laurent chose as his symbol the kouros, or “young man,” which referred to the statues depicting muscular physiques during the archaic period. The perfume was launched during an event at the Opéra Comique, at which Rudolf Nureyev was invited to dance for 1,200 guests.

He is handsome like a god. He is handsome like a man. He is the Absolute, the eternal beauty, the miracle, the revelation of the divine, true and simple grandeur.

Yves Saint Laurent, press kit for Kouros.