1989
The Groupe YSL Enters the Stock Market

On July 12, 1989, the Groupe Yves Saint Laurent entered the stock market with 420,000 shares each worth 854 francs, corresponding to 10 % of the business’s capital. The presentation was held at the Musée du Louvre and constituted a major success for the house of Saint Laurent, with the demand far exceeding the offer.

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