The Move to 5 avenue Marceau

In 1974, the Yves Saint Laurent haute couture house, which had been located at 30 bis rue Spontini since it was established in 1961, moved to a hôtel particulier at 5 avenue Marceau dating back to the Second Empire. Yves Saint Laurent would go on to spend nearly thirty years there pursuing his career as a couturier.

The haute couture house was animated by the creation of each collection. It included the studio where Saint Laurent worked with six or seven collaborators and the haute couture ateliers where his designs were executed by nearly two hundred tailors and seamstresses. In the salons on the ground floor, clients were individually welcomed by their personal saleswomen after the collections were presented so that they could place orders for the designs of their choice.

During a press conference on January 7, 2002, Saint Laurent announced his intention to cease his career as a couturier and close the haute couture house. Two years later following extensive renovation of the building, the Fondation Pierre Bergé - Yves Saint Laurent opened its doors in the very same place. Since October 2017, the hôtel particulier has been the location of the Musée Yves Saint Laurent Paris.