Champagne Fragrance

In 1993, Yves Saint Laurent launched a new fragrance: Champagne, “for light, happy, and bubbly women.”

However, a lawsuit filed by the Comité interprofessionnel du vin de Champagne forced Saint Laurent to change the name in France. The fragrance was renamed Yves Saint Laurent and later Yvresse in 1996. In less than three months, Champagne became the third best-selling fragrance in Europe.